What Are You Waiting For? Hire Me Already!
I'm a digital technology and marketing strategist with a proven track record in interactive development, deployment and marketing. I developed my first Web site in 1996, during the infancy of Web development. Since that first site, my passion for technology has grown exponentially and not even the dot com bust could burst my Internet-infatuated bubble.
My 21 years of experience have allowed me to build a sound toolset and give me an uncanny ability to understand the aesthetic and technical implications critical to leading a successful integrated marketing campaign. I'm adept at providing both creative and analytical solutions. Browse the samples below to review my recent work and accomplishments, and please contact me if you'd like to discuss hiring me for a project.
Technology: Windows and MAC operating systems; Microsoft Access, Excel, PowerPoint, and Word; Adobe Illustrator, Photoshop, Dreamweaver, Fireworks, Flash, Lightroom and Web Analytics (Omniture); Google Analytics; Social Media Platforms.
Verbal / Written: Associated Press (AP) style, copywriting and editing. Fluent written and spoken Polish.
Transformed Flash-based Disneyland Parks Meetings and Weddings attraction ticket Web sites into a mobile / tablet compatible responsive design. Used CSS to give each vertical market unique branding with only minimal modification required to the HTML. Both sites include a jQuery photo carousel that replaces the non-compatible Flash animations.
View a live HTML sample »
Disney Distribution Planning
Developed a touch-based, guest-facing interactive ticket sales module for Disney Distribution Planning’s ticket kiosks, located at Walt Disney World and Disneyland good neighbor hotels. Guest select their interests and are recommended ticket packages based on their preferences. Tickets can then be purchased on-premises, at the good neighbor hotel.
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Tokyo Disney Resort
Designed, animated and scripted (with help from my friends at ScribbleFish) a Flash countdown clock for Disney Vacation Club Tokyo. The clock denotes the time until the next sales presentation and is set by Disney employees on a touch screen that is connected to a pair of guest-facing high-definition displays.
View the Flash animation sample »
Conceptualized, designed and front-end developed Paper|Thin's corporate Web site. The conceptualization process included a discovery period focused on ensuring the homepage design succinctly communicated Paper|Thin's brand message and core competencies, while the development included HTML, CSS and jQuery work within the CommonSpot CMS framework.
View a live HTML sample »
Walt Disney World Resort
Designed and animated a Flash site for Disney's convention ticket sales group. The Flash file features a dynamic element that populates name and link information based on the value of a PHP query string in the URL.
View the Flash animation sample »
Front-end coded and integrated Orlando Meetings Web site into the CommonSpot CMS. The integration required that the content blocks be highly flexible, yet easily managed by content contributors, and incorporates Open AdStream for ad serving.
Walt Disney World Resort
Designed and coded four unique templates for the delegate's Web site of Disney's convention ticket sales group. Site required mobile device compatibility and was integrated into client's proprietary content management solution.
Architected front-end features for the official destination Web site for Orlando, Florida. Coded a cross-site CSS framework for 16 unique sites, designed front-end visual elements and created interactive Flash, Flex and video content. Site supports multi-language content and was integrated into the CommonSpot Content Management Solution.
Seton Hall University
Coded three client-supplied, layered images into valid, standards compliant XHTML/CSS for Seton Hall University's emergency alert system. Templates were integrated into the CommonSpot Content Management Solution.
Provided complete Web site solution for wedding planner to the celebrities, Heather Snively. Created artwork reflective of the Weddings Unique brand and integrated interactive Flash-based elements to convey the brand message. Site was coded to allow the client to manage content using Adobe Contribute.
Ace Surfaces North America
Provided complete Web site solution for North American subsidiary of Rebound Ace, the official court surface supplier of the U.S. and Australian Open tennis tournaments. Developed a custom-built content management solution that empowers client to create, edit and manage content on the site. Site features RSS supported press releases, photo gallery powered testimonials, and a Flash-based, court design tool.
Provided complete Web site solution for My Personality Coach, the Web site of life coach Regina Fasold. Aided in the development of the My Personality Coach brand and designed site to reflect the brand message. Developed a custom-built content management solution that empowers client to create, edit and manage content on the site.
Conceptualized and created touch-based, guest-facing interactive components for Disney Vacation Club's (DVC) Explorer, running at information kiosks in resort and park locations.
Result: Helped transform DVC Explorer from a sales staff guided tool to one accessible by guests, thus creating exposure to DVC without the reliance of a sales person.
Drafted strategy to rebuild the infrastructure and architecture for VisitOrlando.com and OrlandoMeeting.com Web sites using the CommonSpot Content Server.
Result: Completed redeployment initiative which improved site performance and operating efficiency while reducing associated maintenance costs. Enhancements in standards compliance and search engine optimization resulted in an additional 5 million page views annually.
Leveraged standards-compliant design and development principals to increase natural search engine referrals for VisitOrlando.com by 37 percent.
Result: Increased search listings to over 1 million results annually, resulting in a 24 percent increase in Web site traffic to VisitOrlando.com between 2006-2007 and 2007-2008.
Converted VisitOrlando.com Web sites from static HTML pages to a flexible and dynamic CSS/HTML hybrid.
Result: Increased productivity by reducing dependency on application developers to make non-technical changes. The cached CSS/HTML files decreased bandwidth usage, reduced operating costs and improved page load times.
Designed the Internet advertising sales model for VisitOrlando.com Web sites by developing short- and long-term strategies focused on building advertiser confidence and return on investment.
Result: Generated over $1.5 million in Internet advertising revenue annually by applying the Interactive Advertising Bureau's Universal Ad Package as the organization's ad standard. Implemented 24-7/Realmedia's Open Adstream for ad management to ensure reliable ad serving and reporting.
Fostered change in analytics reporting for VisitOrlando.com Web sites through implementation of Omniture Site Catalyst.
Result: Guided the organization away from a generalized event count model to a results driven methodology that measured success through the execution of business goals. Instilled campaign level accountability by leveraging metrics identifying success rates as relevant to each department's business objectives.
Utilized analytics reports from Omniture Site Catalyst to revise VisitOrlando.com Web site's user interface design.
Result: Drove site traffic into desired target areas with increases of up to 150 percent. Increased key performance indicators related to the exposure of marketing campaigns, ticket sales and data harvesting.
Partnered with Visit Orlando's marketing team to initiate an integrated strategy aimed at completing CRM records.
Result: Revised a direct-to-consumer campaign with 90,000 recipients to include a call to action for VisitOrlando.com's ongoing sweepstakes, which yielded a 3 percent conversion rate and saw the completion of over 3,000 records at no additional cost to execute.
Integrated VisitOrlando.com's Bundles of Smiles campaign sweepstakes with Flickr.
Result: Used Flickr's social media reach to increase sweepstakes awareness while building a content library of approximately 100 high-quality photos, from the user submitted entries, for use in company collateral. Introduced a potential annual savings of up to $25,000 budgeted toward photography shoots and stock photo purchases.
Managed and marketed the Kissimmee Utility Authority's start-up, high-speed Internet service.
Result: Established and maintained a customer base penetrating 25 percent of the serviceable area and surpassed the company's target goal of the 7 percent national average.
Innovated sales and marketing strategies to promote the Kissimmee Utility Authority's high-speed Internet service.
Result: Surpassed company customer forecast in the first year by approximately triple by establishing services–such as customer-only classroom training–aimed at enhancing perceived value and building brand awareness in the service area.
Developed Web site for the project management of the City of Hartford's Community Development Block Grant program.
Result: Reduced the resources required in the CDBG application and notification processes and saved the city over $2,500 in fulfillment and postage costs.
MBA - Rollins College; Winter Park, FL
BA, Political Science - University of Connecticut; Storrs, CT
BA, Journalism - University of Connecticut; Storrs, CT